This is one question that fazes even the best of internet marketers… how do I improve my Google quality score?
The many changes to the Google algorithm coupled up with the infamous Google slap has made Google the most feared search engine for marketers, but the fact still remains: Google is big, and Google is here to stay. Advertisers would definitely want to align themselves with the almighty giant instead of going against it and getting their hands burnt as a result.
Now, one key reason why many advertisers have gotten their Google AdWords account banned is the fact that Google has issues with the “quality” of the sites advertisers put up on AdWords. However, up till today, Google has kept its quality score formula a secret, leaving many advertisers scratching their heads when they see the 1/10 quality score in their face.
In this article, I would share with you some of the components constituting Google’s quality score and hope that it will shed more light on the truth to AdWords.
Tip 1: Know This About Google
First thing I want you to know: Google wants you to advertise with them.
Yes, this may sound contrary to your experience, when you have read of the many suspended accounts, low quality score, ads not showing, etc.
But I have to point out to you that it is in Google’s absolute interests for you to advertise with them, especially long term. It is just that Google wants to protect its users and want to provide them with the best user experience possible, which is why they are willing to stop some ads from running while thousand others are still on. Google does not mind “losing a battle to win the war.”
So, with that said, do know that it is possible for you to succeed in AdWords and still get a quality score of ten (or at least 7) if you play by Google’s rules.
Tip 2: Content
Give Google what it wants and you can get what you want. Google wants content rich sites, with fresh content for their users. So do not rip stuff off the sites of others (like merchants) for your site. Create your own content.
Tip 3: No One Site Landing Page Anymore
Next, if you are an affiliate, know that one page landing pages don’t work anymore. Google will crack down on affiliates using one page landing pages that act as a “bridge” to the merchant site. So, one tip for you is that you can create your landing pages using a blog, like WordPress or Blogger, and create fresh content (notice my repetition?), then drive traffic to the merchant site from there.
Google does not like repeated content on its search results, so give content that is as unique as possible and you’re up to win.
